David Josephs, Matt Pollington
Head of Industry, Director Marketing & Customer
The Next Era of Growth: Shaping the Future of Retail and eComm with Connected Brands
Significant digital acceleration, plus shifting consumer behaviour and expectations of retail brands, means the way brands are being built is changing. Welcome to the next era of growth, where Connected Brands grow by connecting with people in different ways based on what matters most to them.
In this session, hear about Meta’s new brand building study, with key findings to help marketers shift brand metrics, including three multipliers to supercharge brand campaigns:
-Connected Voices: choosing the best audience to voice your brand stories
-Connected Experiences: offering new ways to connect with different audiences by increasing brand touchpoints
-Connected Discovery: using a shoppable layer to make the purchase easy when in a discovery mindset