25th & 26th
Feb 2025

ExCeL London

THE UK’S LEADING SHOW BRINGING DIGITAL INNOVATION TO THE RETAIL SECTOR

Next Event

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Mos Days Hrs

25th & 26th Feb 2025

ExCeL, London

Amanda Uduku: Speaking at the Smart Retail Tech Expo

Amanda Uduku

Merchant Growth Strategy Manager  -  TikTok Shop

How To Get Your Shoppable Content on FYPs

Creating content on TikTok doesn''t have to be a chore. After all, the primary goal is to capture people''s interests. TikTok Shop is where commerce meets entertainment and discoverability is one of our USPs.

Tune in to our workshop as we dive into some effective strategies on how to produce high quality Shoppable content that can help your brands visibility and sales on TikTok Shop.

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About Amanda Uduku

Amanda is a Merchant Growth Strategy Manager, specialising in Education content delivery, Events & Partnerships at TikTok Shop UK, where she is taking the lead to pave the way of combining e-commerce and entertainment, or ''shoppertainment'' as it''s coined. Having worked at ASOS Marketplace & eBay, she has a proven track record of helping companies attract and incubate sellers whilst ensuring they nurture innovation. In a career spanning over 14 years, Amanda brings a wealth of knowledge across brick & mortar retailers & e-commerce platforms, which positions her to building commercially strong entrepreneurs and small businesses. Amanda earned a BA in Fashion Design Technology from London College of Fashion.