27th & 28th
Feb 2024

ExCeL London

THE UK’S LEADING SHOW BRINGING DIGITAL INNOVATION TO THE RETAIL SECTOR

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Mos Days Hrs

27th & 28th Feb 2024

ExCeL, London

Andrew Busby: Speaking at the Smart Retail Tech Expo

Andrew Busby

Founder  -  Retail Reflections

The Rise of Shopper Mark 2 What it Means for Retailers

The cost of living crisis has created a new breed of shopper, one who is not only savvy but ruthless with it and the implications for retailers are profound. Shopper mark two is a product of not only the extreme strain being placed on household budget by the cost of living crisis but also the effects of world events and the fragmentation of the global supply chain ecosystem.

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About Andrew Busby

Retail writer and speaker, former Forbes contributor, and author of the book ‘Harry Was Right All Along’, Andrew is Global Retail Senior Director at Software AG and founder of Retail Reflections. One of the most high-profile figures in retail, Andrew is recognised within the industry as a global retail influencer. He is constantly in demand for both writing and speaking and is regularly quoted in the media - on TV, radio and in the national press.

In a retail career spanning over 20 years, Andrew held senior positions at Kingfisher and Superdrug. In addition to writing his own retail blog, Andrew is a member of the IORMA Advisory Board, Advisory Board member at Retail Week, Founder of the Retail Advisory Board and is also editor at large for Retail Technology magazine.