12th & 13th
Nov 2025

ExCeL London

THE UK’S LEADING SHOW BRINGING DIGITAL INNOVATION TO THE RETAIL SECTOR

Next Event

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Mos Days Hrs

12th & 13th Nov 2025

ExCeL, London

Lucas Perraudin: Speaking at the Smart Retail Tech Expo

Lucas Perraudin

Founder  -  Mula Digital

The Accelerating Force of Generative AI in Business Digital Transformation

Explore the impact of Generative AI against the backdrop of existing AI-powered technologies like e-commerce, digital advertising, AR/VR and social networks. It discusses the accelerated rate of change in consumer behavior and digital journeys, offering insights into how businesses can effectively adapt their strategies. The keynote emphasizes leveraging these technologies not just for adaptation but for gaining a distinct competitive edge in a rapidly changing digital business landscape.

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About Lucas Perraudin

Lucas brings a wealth of experience with over 25 years in top-tier tech leadership roles. As the founder of Mula Digital, a leader in commerce transformation, he has been instrumental in aiding some of the world''s largest companies to redefine their business models, organizational structures, and technological frameworks. Mula Digital is at the forefront of leveraging disruptive technologies like AI, mobile, social media, and AR/VR, transforming these into competitive advantages for customer journeys in an increasingly technology-driven world

Before establishing Mula Digital, he spearheaded the EMEA Augmented and Virtual Reality division at Meta. At HP Inc., Lucas transformed the PC and print giant''s ecommerce and retail strategy as EMEA Vice President of Retail and Online. His achievements at HP also include leading the Palm Inc. acquisition and pioneering omnichannel & digital sales solutions since the early 2000s.