Digital Retail Expert Glenn Shoosmith talks about how Prove Anything uses GS1 Digital Links to future proof and expand how your packaging communicates and engages. These “digital representations” of products, can inform and delight your customers. Covering the practical side, from DPP, provenance and store data, to saving lives through Ingredients, Recalls, Allergy, Accessibility, and Internationalisation. Bringing your products to life with digital twins can be fun and functional.