The Smart Retail Tech Expo logo

2 & 3 March 2022

ExCeL, London

Daniel Peach: Speaking at the Smart Retail Tech Expo

Daniel Peach

Retail Digitisation Lead  -  Google

An agile approach to digital transformation

COVID-19 has accelerated the growth of eCommerce and changed the way shoppers interact with retailers. Projects that have long been shelved are now critical to meeting customers’ increased expectations. Building a culture of continuous change internally is increasingly important. Daniel will share Google’s approach to organisational change and highlight successful projects from other European retailers to inspire your own transformation journey.

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About Daniel Peach

Daniel Peach is the Retail Digitisation Lead at Google. He is responsible for programmes and tools that enable retailers across EMEA to improve their digital marketing, customer experience, logistics, and data activation. Prior to joining Google, Daniel was a Managing Consultant in IBM’s Cognitive Process Transformation division focused on data and analytics solutions for the aerospace and defence industries. He has a MBA from Said Business School, University of Oxford.