The Smart Retail Tech Expo logo

28 Feb & 1 Mar 2023

ExCeL, London

British Independent Retailers Association (Bira)

The British Independent Retailers Association (Bira) is the leading Trade Association for Independent Retail in the UK.
Bira is a membership based, not-for-profit, with a proud heritage dating back to 1899.
Bira speaks up for independent retail businesses. We listen, take on board the concerns of the people we represent, and make sure they are heard. We look out for their needs; anticipate market changes that may affect them; support them in being sustainable, profitable businesses, and saving them valuable time and money along the way.
We’re real people who care about our members.

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