Top Customer Retention Strategies to Adopt in 2022
Regardless of the industry they are in, businesses need to focus on customer retention as much as they do on customer acquisition. After all, it is cheaper to keep customers than it is to get new ones. There are a number of popular tactics that businesses can use to inspire customer loyalty, from offering membership or referral programmes to leveraging post-purchase notifications to build trust among existing customers. Below is a list of customer retention strategies that Parcel Monitor has compiled for you:
- Implement a smooth onboarding process: Customer onboarding is an integral aspect of the user journey, much to the surprise of many. After all, 86% of customers said that they would stay loyal to a business that warmly welcomes them.
- Set up a membership or loyalty program: Such programs are important as they help incentivize shoppers to keep coming back for more. In an era where so many e-commerce sites are selling similar products, designing a rewards scheme that differentiates your business would be a smart move.
- Showcase your Corporate Social Responsibility (CSR) efforts: Did you know that approximately 63% of customers prefer to buy from purpose-driven brands that are in line with their own values and beliefs? Learn how you can make a real impact through sustainability efforts in this article.
Check out the full article here for the rest of the list!
