How Rebellious leveraged the TikTok Shop Affiliate Program to increase product sales by 400%

Background 

Being Rebellious is at the heart of the Manchester based brand! They believe you should wear what you want, when you want, and pride themselves in being the one-stop shop for all the latest trends and show stopping looks inspired by your favourite insta-babes, celebs and catwalks. Their mission to dress babes worldwide and reshape what it means to be unstoppable, outspoken and to stand-out. Rebellious thrives from their huge following on Instagram with a social first approach being in their brand DNA. With their product being led by their "boss-babe customers and #REBELGAL team", tapping into the TikTok audience and building their presence on TikTok was the next step. 

The challenge 

Once launching on the platform, Rebellious Fashion struggled to gain traction through Livestreams on TikTok Shop. Previously, they had seen a lot of success with their influencer marketing strategy of collaborating with Creators on other platforms. Once learning about the TikTok Shop affiliate program, they were eager to test this out and adopt it as part of their overall strategy.

The solution 

After collaborating with our expert team on how best to amplify their presence and achieve their goals, Rebellious Fashion understood the importance of making their products available for all creators to promote without restrictions and, therefore set up as Open Plan on TikTok Shop.  This approach worked best for them as key features like tracking performance of sales and attributing specific creators meant the Rebellious team had flexibility to test which creators resonated best for their strategy and also learn who their target audience was. 

The results 

Since collaborating with Creators through TikTok Shop Affiliate program, Rebellious Fashion has managed to increase their revenue by x45 over the course of 3 months. This new strategy unlocked great results for the Rebellious team, with growth in their product sales going up by 400% with 80% coming directly from affiliate sales.

?? Feeling inspired? find out more about the TikTok Shop Affiliate Program here?? Find out more about TikTok Shop UK?? Let's connect: Follow us on TikTok: @TikTokShop_UK; IG: @TikTokShop_UK; LinkedIn: TikTok Shop UK