Learn how Bunches improved their delivery rates

Bunches is one of the growing online florists in the UK. 

Find out how Bunches significantly improved their delivery rates and operational efficiencies using Experian address validation technology and eCommerce integration. 

Challenge overview

As more people celebrate special occasions at home during the pandemic, online ordering and postal delivery of flowers and gifts has grown significantly.

During this period, Bunches experienced challenges in managing the scale and operations of their large enterprise whilst maintaining their personal community engagement. 

Challenges:

• Manage increased demand but maintain excellent customer experience
• Optimise the customer journey online and maximise conversion rates
• Attract new customers by delivering better targeted marketing campaigns

Solution overview

At the core of the Bunches operation sits Experian’s address validation solution, which is embedded in their e-commerce website and CRM system. The solution, powered by authoritative postal data from Royal Mail, quickly captures accurate and complete addresses for their customers in the UK, helps customers to complete their online orders quickly, and ensures that addresses entered are valid. 

Bunches also use Experian’s Mosaic, a cross-channel consumer classification system, to help them to identify specific target segments to enhance their marketing efforts. 

Results:

• Quicker checkout process on website
• Significantly improved accuracy of customer deliveries
• Highly targeted marketing campaigns to very specific audiences

Precise targeting helped drive new customer recruitment from a different profile segment, with 80% of the orders from their targeted inserts coming from new customers, up from 49% in other titles.