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LiberActa provides innovative / performant loyalty and promotional marketing services, since we focused from the beginning on the creation of its own platform BMarkEn (Blockchain Marketing Engine) to provide a wide range of services, though disruptive/performant/scalable technology and innovative business models.
Designing our solutions we gave much importance to Consumer's perspective since loyalty programs are more about gaining customer insights than offering discounts or granting rewards. The trust of consumers on brands and institutions today can`t be taken for granted, and it`s a trend expected to increase in the near future. Popular names or expensive advertising alone are not enough to involve consumers in strong loyalty programs. On the other hand a reward system based on smart contracts, intrinsically transparent and fair, can increase customer confidence regardless the brand or the size of the connected companies. This shift in perspective, in which the confidence is enforced by internal, tamper free rules rather than on brands or on certified third parties, is an element of democratization that allows small stores to share the same benefits of big retail operators.
Beyond modern, secure (blockchain), flexible and highly scalable technologies / architectures, our solutions effectively fulfill all the popular loyalty/promotional business models as well as new business models for Retailers, Malls, Producers.
The completely digital solution can be bundled also with a CRM/BPM platform or integrated with a custom CRM/ERP via webservice. It is also integrated with an external Instant Win engine to manage Contests and external catalogs for prizes.